Location: Remote
About Us:
Precise Analytics is a leading provider of innovative data analytics solutions, dedicated to helping businesses unlock the value of their data and drive informed decision-making. We specialize in harnessing the power of data to drive actionable insights and empower organizations to achieve their marketing goals. Our team is comprised of talented individuals who are passionate about leveraging data to drive business success and make a positive impact.
Position Overview:
We are seeking a motivated and analytical Marketing Data Analyst to join our team in a remote capacity. The Marketing Data Analyst will play a key role in analyzing marketing data, uncovering insights, and providing actionable recommendations to optimize marketing campaigns and drive business growth. This role offers the opportunity to work with diverse datasets, collaborate with cross-functional teams, and make a meaningful impact from anywhere in the world.
Responsibilities:
- Analyze marketing data to evaluate the performance of marketing campaigns, channels, and initiatives.
- Develop and maintain reports, dashboards, and visualizations to track key performance indicators (KPIs) and communicate insights to stakeholders.
- Conduct segmentation and targeting analysis to identify opportunities for audience optimization and personalized marketing strategies.
- Perform A/B testing and experiment design to optimize marketing tactics and improve conversion rates.
- Collaborate with marketing teams to develop data-driven strategies and tactics to drive customer acquisition, retention, and engagement.
- Provide insights and recommendations to inform marketing strategy and investment decisions.
- Stay abreast of industry trends and best practices in marketing analytics and recommend opportunities for improvement and innovation.
- Collaborate with cross-functional teams to integrate data from various sources and ensure data accuracy and consistency.
Qualifications:
- Bachelor’s or master’s degree in Marketing, Business Analytics, Statistics, Data Science, or a related field.
- Proven experience in a marketing analytics or data analysis role, with a track record of delivering actionable insights to support marketing initiatives.
- Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, or R.
- Experience with data visualization tools such as Tableau, Power BI, or equivalent.
- Knowledge of digital marketing platforms and tools (e.g., Google Analytics, Adobe Analytics, CRM systems) is preferred.
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
- Ability to work independently in a remote environment and collaborate effectively with cross-functional teams.
- Strong problem-solving skills and attention to detail, with the ability to thrive in a fast-paced and dynamic environment.
- Experience working in a global and multicultural environment is a plus.
Why Join Us:
- Opportunity to work with a global leader in data analytics and make a meaningful impact on marketing performance and business growth.
- Competitive salary and benefits package commensurate with experience.
- Remote work environment with flexible hours and the opportunity to work from anywhere in the world.
- Collaborative and inclusive culture that values diversity, innovation, and continuous learning.
- Opportunity for professional growth and advancement in a rapidly growing company.
If you are a passionate marketing data analyst with a track record of delivering actionable insights to drive marketing performance, we want to hear from you! Please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for the role to recruit@preciseanalytics.io.